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Thursday, September 15, 2011

More Babbling about the Babble Debacle

Yesterdays article "Breasts, Babble, Boycotts and Bashing: Baffled?" was a long one, and after many hours of reading, researching and writing I finished it up.... even though I hadn't really said all that I wanted to say on the topic.  I woke up this morning, toying with the idea of writing a second article to further expand on my  thoughts..... but not today.

Then I fired up my computer this morning and the first thing I read on my Facebook feed was this post by Emma Kwasnica:

"‎Jamie called the Similac hotline just to see, folks. Nice "support" she got from them. :/
"So, just now out of curiosity, I looked up the "Similac Feeding Hotline" number, and gave them a faux compliant. I said my 8 month old (true) isn't seeming satisfied after nursing (false). Their immediate solution? "Why don't I take your address and we can overnight you some samples, and then we can put in an order to ship direct to you? Then its just as convenient, you won't even need to leave the house!" When I said that I wanted to continue breastfeeding, they said (direct quote here): "Your baby has all the benefits breastfeeding offers. After 6 months, breastfeeding and feeding quality formula are exactly the same."


This, my friends, is why I am so outraged at Babble and their never ending infant formula ads that are all over their website.  As I said yesterday, Babble owners Alisa and Rufus might want to claim that the Similac ads on their breastfeeding and infant feeding sections are allowing women to make a choice on how they will feed their infant, but I will point out that making a choice based on an ad by a company is NOT making an Informed Choice.  And saying that women can make a choice based on receiving so called "breastfeeding advice" from a company that makes money off of women that don't breastfeed...... well that just plain stupid.

As Jamie learned this morning, Similac's  so called "breastfeeding experts" have no interest in helping women breastfeed.  Why would they?  They are being paid out of the money that Similac makes from selling families infant formula.  Anyone who thinks otherwise is living in Never Never Land and sniffing too much pixie dust.

THIS does NOT help women breastfeed.
THIS is one reason that North America's breastfeeding rates are so pathetic.